Es gibt eine Vielzahl von Berichtsproben finden Sie hier: https://github.com/googleads/googleads-python-lib/tree/master/examples/adwords/v201609/reporting
Es ist ein bisschen chaotisch, aber ich bin mit diesem Code auf der Grundlage der download_criteria_report_with_awql.py Probe. Geben Sie am Ende die Kundencenter-Kontonummer ein, um alle untergeordneten Konten zu crawlen. Für Kampagnen- und Anzeigengruppenberichte gibt es separate Funktionen.
#!/usr/bin/python
from googleads import adwords
import datetime
# Specify where to download the file here.
d = datetime.date.today() - datetime.timedelta(days=1)
file_date = int(d.strftime('%Y%m%d'))
FILE_DIRECTORY = './'
RESULT_FILE_NAME = ' ' + str(file_date) + '.csv'
PAGE_SIZE = 500
REPORT_PERIOD = 'LAST_7_DAYS'
# TODAY | YESTERDAY | LAST_7_DAYS | THIS_WEEK_SUN_TODAY | THIS_WEEK_MON_TODAY | LAST_WEEK |
# LAST_14_DAYS | LAST_30_DAYS | LAST_BUSINESS_WEEK | LAST_WEEK_SUN_SAT | THIS_MONTH | 20170101,20171231
def run_report(adwords_client, client_list):
import csv
print('Pulling AdWords API pull...')
first_run = True
for client in client_list:
print('Reporting for ' + str(client))
report = get_adgroup_report(adwords_client, client)
report_array = report['report'].split('\n')
reader = csv.reader(report_array, delimiter=',')
print('Processing data to file...')
if first_run:
with open(FILE_DIRECTORY + '/' + RESULT_FILE_NAME, 'w', newline='\n', encoding='utf8') as csv_file:
writer = csv.writer(csv_file, quoting=csv.QUOTE_ALL)
writer.writerow(report['headers'])
first_run = False
csv_file.close()
else:
do_cleaning(reader, report['headers'])
# print('Report saved.')
print('Done pulling from AdWords API.')
def do_cleaning(reader, header):
import csv
# Fields that Google reports in micro amounts that need to be 'x/1000000'
micro_array = ['AverageCpc', 'Cost', 'CostPerConversion', 'AverageCpc', 'TargetCpa', 'CpcBid']
# Fields that need to be cleaned and converted to percentages
percent_array = ['CampaignDesktopBidModifier', 'CampaignMobileBidModifier', 'CampaignTabletBidModifier',
'AdGroupDesktopBidModifier', 'AdGroupMobileBidModifier', 'AdGroupTabletBidModifier',
'SearchExactMatchImpressionShare', 'SearchExactMatchImpressionShare', 'SearchImpressionShare',
'SearchRankLostImpressionShare']
with open(FILE_DIRECTORY + '/' + RESULT_FILE_NAME, 'a', newline='\n', encoding='utf8') as csv_file:
for row in reader:
if len(row) > 1:
writer = csv.writer(csv_file, quoting=csv.QUOTE_ALL)
i = 0
post_row = []
for field in row:
if field == ' --':
field = ''
if header[i] in percent_array and field != '':
field = field.replace('%', '').replace('<', '').replace('>', '').replace(' ', '')
field = float(field)/100
if header[i] in micro_array and field != '':
field = int(field)/1000000
if isinstance(field, float):
field = round(field, 2)
post_row.append(field)
i += 1
writer.writerow(post_row)
csv_file.close()
def get_account_hierarchy(client, client_id):
# Initialize appropriate service.
client.SetClientCustomerId(client_id)
managed_customer_service = client.GetService('ManagedCustomerService', version='v201607')
# Construct selector to get all accounts.
offset = 0
selector = {
'fields': ['CustomerId', 'Name'],
'paging': {
'startIndex': str(offset),
'numberResults': str(PAGE_SIZE)
}
}
more_pages = True
accounts = {}
child_links = {}
parent_links = {}
root_account = None
# Shell account numbers (accounts that only contain other accounts)
mcc_accounts = []
while more_pages:
# Get serviced account graph.
page = managed_customer_service.get(selector)
if 'entries' in page and page['entries']:
# Create map from customerId to parent and child links.
if 'links' in page:
for link in page['links']:
if link['managerCustomerId'] not in child_links:
child_links[link['managerCustomerId']] = []
child_links[link['managerCustomerId']].append(link)
if link['clientCustomerId'] not in parent_links:
parent_links[link['clientCustomerId']] = []
parent_links[link['clientCustomerId']].append(link)
# Map from customerID to account.
for account in page['entries']:
if account['customerId'] not in mcc_accounts:
accounts[account['customerId']] = account
offset += PAGE_SIZE
selector['paging']['startIndex'] = str(offset)
more_pages = offset < int(page['totalNumEntries'])
# Find the root account.
for customer_id in accounts:
if customer_id not in parent_links:
root_account = accounts[customer_id]
return accounts
def get_campaign_report(client, client_id):
client.SetClientCustomerId(client_id)
report_downloader = client.GetReportDownloader(version='v201609')
columns = ['Date', 'AccountDescriptiveName', 'DayOfWeek', 'CampaignName', 'CampaignId', 'Device', 'Impressions',
'Clicks', 'Conversions', 'AverageCpc', 'Cost', 'AveragePosition', 'CostPerConversion',
'BiddingStrategyType', 'BiddingStrategyId', 'BiddingStrategyName', 'CampaignDesktopBidModifier',
'CampaignMobileBidModifier', 'CampaignTabletBidModifier', 'SearchExactMatchImpressionShare',
'SearchImpressionShare', 'SearchRankLostImpressionShare', 'CampaignTrialType', 'BaseCampaignId']
separator = ','
report_query = ('SELECT ' + separator.join(columns) + ' FROM CAMPAIGN_PERFORMANCE_REPORT DURING ' + REPORT_PERIOD)
# with open('temp.csv', 'w') as output_file:
# report_downloader.DownloadReportWithAwql(report_query, 'CSV', output_file, skip_report_header=True,
# skip_column_header=False, skip_report_summary=True)
report = report_downloader.DownloadReportAsStringWithAwql(report_query, 'CSV', skip_report_header=True,
skip_column_header=True, skip_report_summary=True)
payload = {'report': report,
'headers': columns
}
# print('Report done.')
return payload
def get_adgroup_report(client, client_id):
client.SetClientCustomerId(client_id)
report_downloader = client.GetReportDownloader(version='v201609')
columns = ['Date', 'AccountDescriptiveName', 'DayOfWeek', 'CampaignName', 'CampaignId', 'AdGroupName', 'AdGroupId',
'Device', 'Impressions', 'Clicks', 'Conversions', 'Cost', 'AverageCpc', 'CostPerConversion',
'AveragePosition', 'BiddingStrategyType', 'BiddingStrategyId', 'BiddingStrategyName', 'CpcBid',
'TargetCpa', 'AdGroupDesktopBidModifier', 'AdGroupMobileBidModifier', 'AdGroupTabletBidModifier',
'BaseCampaignId', 'BaseAdGroupId']
separator = ','
report_query = ('SELECT ' + separator.join(columns) + ' FROM ADGROUP_PERFORMANCE_REPORT DURING ' + REPORT_PERIOD)
# with open('temp.csv', 'w') as output_file:
# report_downloader.DownloadReportWithAwql(report_query, 'CSV', output_file, skip_report_header=True,
# skip_column_header=False, skip_report_summary=True)
report = report_downloader.DownloadReportAsStringWithAwql(report_query, 'CSV', skip_report_header=True,
skip_column_header=True, skip_report_summary=True)
payload = {'report': report,
'headers': columns
}
# print('Report done.')
return payload
if __name__ == '__main__':
mcc_client_customer_id = 'MCC account number'
adwords_client = adwords.AdWordsClient.LoadFromStorage('adwords_credentials.yaml')
accounts = get_account_hierarchy(adwords_client, mcc_client_customer_id)
run_report(adwords_client, accounts)