Enhanced E-Commerce dataLayer WooCommerce

Question

Ich versuche, eine DataLayer für WooCommerce Thank you Seite einzurichten. Sehen Sie hier, was ich bisher getan (die Variablen nicht vollständig aufgebaut noch):

function dataLayer_google_gtm($order_id) { 

    // Lets grab the order 
    $order = wc_get_order($order_id); 

    // Products 
    $products = $order->get_items(); 
    ?> 

    <script> 
     dataLayer.push({ 
     'ecommerce': { 
      'purchase': { 
       'actionField':{ 
        'id':'<?php echo $order->get_order_number(); ?>', 
        'affiliation':'CHACAFOODS', 
        'revenue':'<?php echo $order->get_order_total(); ?>', 
        'tax':'<?php echo $order->get_total_tax(); ?>', 
        'shipping':'<?php echo $order->get_shipping(); ?>', 
        'coupon':'<?php echo $order->get_order_discount_total(); ?>', 
       }, 
       window['service'].push('products':,[ 
       <?php 
        $count = 0; 
        foreach($products as $item_id => $item) { 
         $count++; 
         $product = $order->get_product_from_item($item); ?> 
         { 
          'name':<?php echo $item['name']; ?>', 
          'id': 
          'price': '<?php echo $order->get_line_subtotal($item); ?>', 
          'brand': 
          'category': 
          'variant': 
          'quantity': '<?php echo $item['qty']; ?>' 
         } 
       <?php if (count($order->get_items()) > $count) { echo ","; } ?> 
       <?php } ?> 
       ]); 
      } 
     } 
     }); 
    </script> 
    <?php 
} 
add_action('woocommerce_order_status_completed', 'prefix_service_conversion_tracking'); 

Kann mir jemand sagen, ob meine Struktur oben, wie die erweiterten E-Commerce-Struktur unten Ergebnis aussehen wird?

google data Struktur:

<script> 
// Send transaction data with a pageview if available 
// when the page loads. Otherwise, use an event when the transaction 
// data becomes available. 
dataLayer.push({ 
    'ecommerce': { 
    'purchase': { 
     'actionField': { 
     'id': 'T12345',       // Transaction ID. Required for purchases and refunds. 
     'affiliation': 'Online Store', 
     'revenue': '35.43',      // Total transaction value (incl. tax and shipping) 
     'tax':'4.90', 
     'shipping': '5.99', 
     'coupon': 'SUMMER_SALE' 
     }, 
     'products': [{       // List of productFieldObjects. 
     'name': 'Triblend Android T-Shirt',  // Name or ID is required. 
     'id': '12345', 
     'price': '15.25', 
     'brand': 'Google', 
     'category': 'Apparel', 
     'variant': 'Gray', 
     'quantity': 1, 
     'coupon': ''       // Optional fields may be omitted or set to empty string. 
     }, 
     { 
     'name': 'Donut Friday Scented T-Shirt', 
     'id': '67890', 
     'price': '33.75', 
     'brand': 'Google', 
     'category': 'Apparel', 
     'variant': 'Black', 
     'quantity': 1 
     }] 
    } 
    } 
}); 
</script> 

Vielen Dank für Ihre Hilfe!

Mit freundlichen Grüßen, Anton

Answer 1

Sie können so etwas wie dies versuchen:

<script> 
     dataLayer.push({ 
      'ecommerce': { 
      'currencyCode': '<?php echo $order->get_order_currency(); ?>', 
      'purchase': { 
       'actionField':{ 
       'id': '<?php echo $order->get_order_number(); ?>', 
       'affiliation': 'WooCommerce', 
       'revenue': <?php echo number_format($order->get_subtotal(), 2, ".", ""); ?>, 
       'tax': <?php echo number_format($order->get_total_tax(), 2, ".", ""); ?>, 
       'shipping': <?php echo number_format($order->calculate_shipping(), 2, ".", ""); ?>, 
       <?php if($order->get_used_coupons()): ?> 
        'coupon': '<?php echo implode("-", $order->get_used_coupons()); ?>' 
       <?php endif; ?> 
       }, 
       'products': [ 
        <?php 
        foreach($order->get_items() as $key => $item): 
         $product = $order->get_product_from_item($item); 
         $variant_name = ($item['variation_id']) ? wc_get_product($item['variation_id']) : ''; 
        ?> 
         { 
         'name': '<?php echo $item['name']; ?>', 
         'id': '<?php echo $item['product_id']; ?>', 
         'price': '<?php echo number_format($order->get_line_subtotal($item), 2, ".", ""); ?>', 
         'brand': '', 
         'category': '<?php echo strip_tags($product->get_categories(', ', '', '')); ?>', 
         'variant': '<?php echo ($variant_name) ? implode("-", $variant_name->get_variation_attributes()) : ''; ?>', 
         'quantity': <?php echo $item['qty']; ?> 
         }, 
        <?php endforeach; ?> 
       ] 
      } 
      } 
     }); 
    </script> 

Für Marken Sie ein Produkt Attribut verwenden könnte, die Sie dann ausdrucken.

Viel Glück!